SPACES TO BE LIVED, OBJECTS TO BE EXPERIENCED
January 2019 will see the new edition of HOMI, the Lifestyle Trade Fair, take the spotlight
The home ever at the centre of our daily lives: relaxation and family, as well as study, work and creativity, all and everything happens in our homes, which are being increasingly 'experienced' not only by people, but also by ideas, styles, tastes and lifestyles.
In all of this, HOMI, the Fiera Milano Lifestyle Trade Fair, set to take place from 25 to 28 January 2019, confirms its status as a unique occasion to discover the most interesting proposals from the lifestyle and personal accessory sectors. Not just products but ideas, projects, styles and different cultures in an ever-new and diverse coming together, intended to help operators identify the trends that will characterise the upcoming season.
In this way, objects become words in an ever-divers e story that meanders its way through rooms and usage contexts, amidst shapes and colours, since, as demonstrated by the CasaDoxa Observatory, the home represents the unrivalled protagonist of our consumer purchases. From the research conducted by the prestigious Italian institute, which explores the subject thoroughly by interviewing over 6,000 Italians each year, it has emerged that Italians are seeking an increasingly dynamic space to call home, a space that in addition to traditional functions, also enables new activities and generates new lifestyle practices. The layout of these domestic spaces must follow and adapt to this transformation, with different functions now being required of the same objects.